DETOX in UMBRIA. Silence as a tourism product

Journalist Iaia Pedemonte took part in the DETOX press tour organized by Sviluppumbria from 4-7 October 2016 and has published an article in Corriere della Sera’s “Style” magazine with her suggestions for visiting Umbria. She describes an ideal itinerary for a holiday to recharge the body and spirit.

DETOX tourism is a new trend in territorial promotion and Umbria is a perfect destination for this kind of visit. Recent tourism studies indicate that Time, Space and Silence are new, increasingly sought-after elements for vacations. Lack of time in our daily lives makes slowing down and finding silence a necessity, and so a tourism attractor that is increasingly attractive to anyone with a stressful work life.