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fa la cosa giusta 2022

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"Fa' la cosa giusta!": CEO Michela Sciurpa speaks at the fair on conscious consumption and sustainable tourism

02 May 2022

Fa' la cosa giusta! (do the right thing!), the fair on critical consumption and sustainable lifestyles, was held in Milan from 29 April to 1 May 2022.

Michela Sciurpa, Sviluppumbria's CEO, attended the regional stand and spoke at Umbria by bike: the appointments not to be missed!, a presentation to promote cycling events in Umbria.

The fair was an opportunity to promote slow tourism and sustainability, two themes that in the region's tourism offer are perfectly combined to the advantage of enhancing the territorial, landscape, food and wine and cultural heritage.

Sviluppumbria, under a mandate from the Umbria Region, works to support the enhancement of the tourism offer, contributes to the creation and maintenance of the network of bicycle paths and trails and supports a full calendar of events including Spoleto Norcia in MTB, La Francescana Ciclostorica dell'Umbria and Umbria Crossing.

Click to watch Dr. Sciurpa's presentation at the fair ->