ICE and Amazon alongside Italian companies in France, Germany, UK, Spain, USA, UAE and Japan

The collaboration between ICE and Amazon promotes Italian companies in France, Germany, the United Kingdom, Spain and the United States, and in the new markets of Sweden, the Netherlands and Poland. The goal of the initiative is to implement a plan to develop sales abroad for Italian SMEs in order to promote Made in Italy in target countries through the collaboration between ICE and Amazon.

Participation in the project is free of charge and does not incur additional costs compared to the fees applicable to sales services on Amazon.

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The first and second editions of the ICE-Amazon project saw more than 1,200 Italian companies become part of Amazon's Made in Italy Showcase, enabling them to sell their products in France, Germany, the United Kingdom, Spain, the U.S., the United Arab Emirates and Japan. Participating companies were also able to benefit from additional visibility in these markets, thanks to the digital advertising campaign promoted by the ICE, which in 2022, generated more than 633 million impressions, reaching more than 82 million customers.

The project in a nutshell

As part of the Pact for Export, which has e-commerce as one of the pillars of internationalization, this third edition of the project includes the expansion of the agreement with Amazon with the activation of three new showcases dedicated to Made in Italy in Sweden, the Netherlands and Poland, as well as the renewal of promotional activities on the existing showcases in France, Germany, the United Kingdom, Spain and the USA.

● Amazon's Made in Italy is a showcase, present on Amazon.it, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.es, Amazon.com, Amazon.ae and Amazon.co.jp, which aims to give visibility to products made by artisan companies, small and medium-sized enterprises and large realities, expressing the excellence of Italian production. The showcase includes dedicated routes within the sections Kitchen and Cellar (Food & Wine), Home and Furniture (Design), Clothes and Accessories (Fashion) and Beauty and Wellness, as well as a section dedicated to Regional Routes. Since November 2022, Amazon's Made in Italy showcase has also been present on Amazon.se, Amazon.pl and Amazon.nl.

● The goal of the initiative is to implement a development plan for overseas sales for Italian SMEs and promote Made in Italy in the UK, France, Germany, Spain, the US, Sweden, Poland and the Netherlands through collaboration between ICE and Amazon.

● The Incubator Program will offer personalized strategic advice to the selected Made in Italy Sales Partners, with the aim of supporting them, for the next 6 months, in consolidating their growth in Amazon's foreign stores and giving greater visibility to products that are an expression of the excellence of Italian production.

Download the information circular with all the detailed information and participation requirements Click here ->