US Tour Operators and media in Umbria.

Sviluppumbria, with the support of ENIT North America, has organised a  press and educational tour for US Tour operator and media who are currently touring Umbria to discover natural and cultural attractions, as well as its foods and wines.

 

The tour is aimed at enahncing the promotion of the Green Heart of Italy in the American market.Along with the tour, a workshop has taken place where over 25 tourist companies from Umbria had a chance to meet and talk with their American counterparts.

 

The initiative is the first of a series aimed at the US market, that will be followed by communication, promotion and B2B events due to take place in New York City in the coming months