Umbria will be present at the fair Fa' La Cosa Giusta (Do the Right Thing) scheduled for 24-26 March 2023, in Milan with a booth dedicated to the promotion of slow tourism itineraries.
The Fa la Cosa Giusta fair has become the point of reference in Italy for Sustainable Tourism of Walking, Cycling and Outdoor Activities. Cultural, food and wine, landscape and outdoor activity-related tourism represent important segments of the regional tourism offer. Slow and quality tourism is a driver of the regional economy.
Many activities will animate the Umbrian exhibition space.
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On 25 Saturday March from 3 to 4 p.m., there will be a presentation of The Network of Hiking in Umbria and the Furioso Trail on the Tiber River.
The meeting will be attended by the Italian Alpine Club - Umbria Regional Coordination, which will illustrate the network organized into eight Trail Maps by issuing an invitation to the fair audience to all connect with the green heart of Italy. Ample space and visibility to the Sentiero del Furioso (Furioso Trail) with the presence of representatives of the municipalities of Todi and Monte Castello di Vibio. As a reminder, the project is financed through the Umbria Aperta call for proposals promoted by the Department of Tourism of the Umbria Region.
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On Friday, 24 March from 4 to 5 p.m., the Presentation of New Paths Certified by the Italian Touring Club is scheduled.
The Touring Club pays special attention to travel and travelers who prioritize sustainability and authenticity of the tourism experience, through the Cammini e Percorsi initiative. The program, which was launched in 2020, is periodically enriched with new routes certified by Touring. The meeting will hold welcome surprises!
The participation of the Umbria Region in the fair is managed by Sviluppumbria through the funds of ERDF ROP Line B