Eco-innovation expresses a complex and extremely revolutionary principle that represents a new path with respect to the concept of innovation as we know it. It is a new philosophy, a new way of understanding scientific research, as well as social and economic research. It is based the redefinition of products, modes of production, consumption, organizational systems, business models, models of governance of political and economic systems, with a single, great, ambitious goal: to protect the planet Earth by changing our way of life to ensure a future for humanity.
Eco-innovation refers to all forms of innovation, technological and non-, that create business opportunities and bring benefits to the environment by preventing or reducing their impact or optimizing the use of resources, also by changing production and distribution systems and business models through a new sensitivity and awareness at the political and decision-making level.
