Umbria returns to the American market
30 October - 02 November 2017
A workshop between Umbrian tourism professionals and US buyers will be held at the Italian Cultural Institute in New York on 1 November 2017.
The workshop, organised by Sviluppumbria in cooperation with ENIT North America, will involve 9 representatives of the Umbrian tourism offer, including two consortia. Umbria Region president Catiuscia Marini and the Italian Consul in New York will open the event. Following the b2b meetings, there will be a presentation to the trade press and a tasting of typical Umbrian delicacies
The initiative is part of a larger program of activities to promote Umbria to the American market. A press and educational tour of the region in September, the publication of articles on the beauty of Umbria in important American dailies and the participation of the Quintana of Foligno in New York’s Columbus Day Parade on 9 October have already been implemented. More activities to promote the region are planned for 2018.
The workshop on 1 November will take place just before the event L’Umbria corre (Umbria runs), presenting the region as an open-air sporting facility, with Leonardo Cenci, who will speak about his experience running the New York Marathon.
